About the brand
- understated luxury
- from California
- everyday essentials
Vince was founded in Los Angeles in 2002 with the fundamental premise to create a collection of luxury essentials for every day with a focus on distinctive design. This vision is well implemented in the collections that contain of relaxed, approachable luxurious materials with that warm, elevated Californian aesthetic. From the early days on,Vince has always offered a certain sense of ease; an uncomplicated approach to dressing that is reflected with items you literally want to live in.
...read moreSilk blouses, classic cotton t-shirts, cashmere sweaters and soft trousers: Vince is the go-to brand if you are looking for effortless and comfortable, yet modern and timeless. The high-quality fabrics that are used, combined with the eye for detail, makes every piece special and meant to be in your closet season after season. Vince instantly became a hit in the United States and soon the brand expanded all over the world. Nowadays, Vince is a leading contemporary fashion brand for both women and men. The collections are still being designed in Los Angeles, with the same dedication and passion the brand once started. With the focus on layering rather than creating heavy, chunky pieces on its own, the touch of the Californian weather is very noticeable in every collection. All pieces are synonymous to a modern, timeless aesthetic and effortless sophistication and are perfect to balance and combine in a casual, cool style. The ‘realness’ of the clothes makes it easy to put a full look together, which aligns with the vision of current creative director Caroline Belhumeur: "It helps keep life simpler when you do not have a complicated wardrobe."
The Vince collections are not just created for one particular type of woman: the items are designed with multiple women in mind, who have in common the desire to throw something on naturally without any effort and still look modern and chic. Vince has always devoted itself to simple and season-less clothing, allowing their customers to actually ‘build’ a wardrobe they can wear for years. The attention to detail can be seen and felt in the silhouette, structure of the material and lifespan of every piece.
Vince by Pauw Amsterdam
At Pauw Amsterdam we offer the women collection with a focus on casual items such as cashmere sweaters, silk shirts and cotton t-shirts, but also pieces you can wear on an evening out: satin pleated skirts, long dresses and wide leg trousers.
Vince Spring/Summer 2022
The Vince spring collection features flowing and stylish silhouettes crafted in silk, satin and cashmere. From elegant satin skirts and silk blouses to soft knits and dresses that drape loosely around the body. The neutral colour palette is complemented with new, exciting hues such as lilac and fuchsia. Discover our selection in stores or online.
Behind the Brand: Vince
For our section ‘The Story Behind’ we spoke to Caroline Belhumeur, creative director at Vince, about the full story of the Los Angeles-based brand. How is she doing now? Does she have any new routines during this challenging time? What does she enjoy wearing most and does she have any style advice for living and working (mostly) at home? Read along for an update of the contemporary label.