About the brand
- avant garde
- from Paris
- pioneers of stretch
The Japanese designer Sueo Irié starts his career in fashion capital Paris in 1968. After finishing his Fashion Design studies in Osaka, Japan, he starts a job as assistant designer for Kenzo. During a period of almost ten years he gathered enough experience to find the confidence to start his own label in 1983, which means Irié is born. Irié is a small brand but its innovative designs have gathered a legion of fans from all around the world. Not only the clothes but also the fabrics are designed by Sueo himself, which always ensures fresh and innovative collections. He finds his inspiration mainly in the French lifestyle, and is not afraid to use color and patterned fabrics in his designs. Comfort is always fundamental in his designs. ... read more
Under the label Irié, Sueo also created the sub label Irié Wash. The pieces from this line are made of a fabric that is easily washable and foldable. These pieces are perfect for frequent travelers, as they can be easily folded into your suitcase without emerging crumpled after a long journey. The composition of the used fabrics always contains a certain amount of elastane, giving the pieces its stretch characteristics. They are not only super soft, but also very wearable and versatile.
Irié by Pauw Amsterdam
At Pauw, Irié is mostly represented by pieces from the Irié Wash line. Every season this collection is extensively present in our selection. Always evoking a sense of comfort, characterised by subdued designs in neutral colours, every now and then supplemented by striped and dotted designs. All the fabrics are sophisticated, ultra-soft and super convenient due to the added stretch. The Irié collection by Pauw is focused on that comfort. Especially for frequent travellers, Irié can be the ultimate solution for wrinkled fabrics after a long journey inside a suitcase. The Irié Wash line offers many different categories: blazers, dresses, tops, skirts and trousers. Both this diversity, as well as the subdued character of the brand, lead to endless possibilities in combining with items from our own Pauw Amsterdam collection as well as those from other brands.
Irié Spring/Summer 2020
The Spring/Summer 2020 Irié collection at Pauw features well-known essentials as well as new designs. Most styles come in two different qualities: the lightweight fabric is perfect for layering, while the thicker version will keep its shape even more. Classic icons such as the stretch top, slim-fit shirt and leggings are available in the colours navy, white, red, light blue and black. This styles are complemented with loose blouses, long blazers, modern suits, sophisticated dresses and wide-leg trousers in the colour palette Irié is known for. Also, this season is the debut of a new shade of blue: a denim blue that can be combined in many different ways. Discover these items in our stores or online.