About the brand
- avant garde
- from Paris
- pioneers of stretch
The Japanese designer Sueo Irié starts his career in fashion capital Paris in 1968. After finishing his Fashion Design studies in Osaka, Japan, he starts a job as assistant designer for Kenzo. During a period of almost ten years he gathered enough experience to find the confidence to start his own label in 1983, which means Irié is born. Irié is a small brand but its innovative designs have gathered a legion of fans from all around the world. Not only the clothes but also the fabrics are designed by Sueo himself, which always ensures fresh and innovative collections. He finds his inspiration mainly in the French lifestyle, and is not afraid to use color and patterned fabrics in his designs. ... read more
Comfort is always fundamental in his designs. Under the label Irié, Sueo also created the sub label Irié Wash. The pieces from this line are made of a fabric that is easily washable and foldable. These pieces are perfect for frequent travelers, as they can be easily folded into your suitcase without emerging crumpled after a long journey. The composition of the used fabrics always contains a certain amount of elastane, giving the pieces its stretch characteristics. They are not only super soft, but also very wearable and versatile.
At Pauw, Irié is partly represented by pieces from the Irié Wash line. Every season the collection is extensively present in our collection. Always evoking a sense of comfort, characterized by subdued designs in neutral colors, here and there supplemented by striped and dotted designs. All the fabrics are sophisticated, ultra-soft and super convenient due to the added stretch. The Irié collection by Pauw is focused on that comfort. Frequent travelers should be introduced to the Irié Wash line, a safe and absolutely modern bet for fashion. The Irié Wash line offers many different categories: blazers, dresses, tops, skirts and trousers. Both this diversity as well as the subdued character of the brand, lead to endless possibilities in combining with items from our own Pauw collection as well as those by other brands.
Irié by Pauw Amsterdam
The Autumn/Winter 2019-2020 Irié collection at Pauw features known and new designs in soft velvet, various animal prints and the well-known stretch quality. From slim fitted blazers, shirts and skirts to loose silhouettes in shirts and sweater – the new collection contains a lot of velvet in colorful prints. Discover these items in our stores or online.