About the brand
- avant garde
- from Paris
- pioneers of stretch
In 1968, the Japanese designer Sueo Irié starts his fashion career in fashion capital Paris. After finishing his Fashion Design studies in Osaka, Japan, he starts a job as assistant designer for Kenzo. During a period of almost 10 years he gathered enough experience to find the confidence to start his own label in 1983, and Irié is born. Irié is a small brand but its innovative designs have gathered a legion of fans from all around the world. Not only the clothes but also the fabrics are designed by Sueo himself, which always ensures fresh and innovative collections. He finds his inspiration mainly in the French lifestyle, and is not afraid to use color and patterned fabrics in his designs. Comfort is always fundamental in his designs. ... read more
Under the label Irié, Sueo also created the sub label Irié Wash. The pieces from this line are made of a fabric that is easily washable and foldable. These pieces are perfect for frequent travelers, as they can be easily folded into your suitcase without emerging crumpled after a long journey. The composition of the used fabrics always contain a certain amount of elastane, giving the pieces its stretch characteristics. They are not only super soft, but also very wearable and versatile.
At Pauw, Irié is mainly represented by pieces from the Irié Wash line. Every season the collection is extensively present in our collection. Always evoking a sense of comfort, characterized by subdued designs in neutral colours, here and there supplemented by striped and dotted designs. All the fabrics are sophisticated, ultra soft and super convenient due to the added stretch. The collection by Irié by Pauw is focused on that comfort. We mainly offer the basic items in our stores and online which are very easy to combine and cut in feminine shapes. Frequent travelers should be introduced to the Irié Wash line, a safe and absolutely modern bet for fashion. The Irié Wash line offers many different categories: jackets, blazers, dresses, skirts, trousers, blouses, tops and coats, and pieces from every category are available at Pauw. Both this diversity as well as the subdued character of the brand, lead to endless possibilities in combining with items from our own Pauw collection as well as those by other brands.
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