About the brand
- knitwear and cashmere
- Italian luxury label
- emotion-charged garments
Alanui means 'big path' in Hawaian, poetic, seen the fact the label was originally founded in Pasadena (California) but finally home based near Milan. Nicolò Oddi, founder of the label, found a vintage cardigan at the Rose Bowl Flea Market and took it home to his sister, fashion-consultant, Carlotta. From that moment on Alanui was born. ... read more
Alanui is characterised by it's colourful jacquard knitwear made of the finest cashmere, which pays homage to the Indian-America iconography. Each design is truly unique, handcrafted from 980 gram of Cariaggi cashmere and can take up to 15 hours to make. The items of Alanui are timeless and suitable for both men and women. The possibilities are endless, wear the design as a cardigan for comfort or as a statement piece coat. The beauty is largely hidden in the fact that the design goes in any direction you want.
Alanui by Pauw Amsterdam
The Alanui collection by Pauw is carefully selected from handmade items, mostly in cashmere; oversized cardigan, knitted sweaters and accessories, all crafted in stunning color combinations and prints.
Alanui Spring/Summer 2020 collection
"There is science, logic, reason; there is thought verified by experience. And there is California." - Edward Abbey.
The Spring/Summer 2020 collection by Pauw consists of the characteristic oversized cashmere cardigan in different color patterns, but also features fringed cardigans enriched with suede. This collection is inspired by an adventurous trip through California: from a never-ending summer at the Pacific Ocean, the precious light of the Golden State, the harvests of the Central Valley and the Mojave desert to the glamorous sparkle of Hollywood. Also in this collection Alanui’s love for California is clearly visible: the Californian look and feel touches every design and makes you long for a trip to the Golden State.
Discover the collection in our stores or online at Pauw.com.