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About the brand

  • knitwear and cashmere
  • Italian luxury label
  • emotion-charged garments

Alanui means 'big path' in Hawaian, poetic, seen the fact the label was originally founded in Pasadena (California) but finally home based near Milan. Nicolò Oddi, founder of the label, found a vintage cardigan at the Rose Bowl Flea Market and took it home to his sister, fashion-consultant, Carlotta. From that moment on Alanui was born. moreAlanui is characterised by it's colourful jacquard knitwear made of the finest cashmere, which pays homage to the Indian-America iconography. Each design is truly unique, handcrafted from 980 gram of Cariaggi cashmere and can take up to 15 hours to make. The items of Alanui are timeless and suitable for both men and women. The possibilities are endless, wear the design as a cardigan for comfort or as a statement piece coat. The beauty is largely hidden in the fact that the design goes in any direction you want.

Alanui by Pauw Amsterdam

The Alanui collection by Pauw is carefully selected from handmade items, mostly in cashmere; oversized cardigans, knitted sweaters and accessories, all crafted in stunning colour combinations and prints.

Alanui spring/summer 2022 collection

The summer collection by Pauw features carefully knitted unisex cardigans, complemented with accessories such as bandana’s. Discover the collection in our stores or online at

Behind the Brand: Alanui

For our section 'Behind the Brand', we spoke with Nicolò and Carlotta Oddi, the founders of Alanui, who shared their candid insight about their inspiration, atelier and future plans. Read the interview here.

shop Alanui

7 Products
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  1. Alanui
    Cashmere cardigan
    As low as US$2,096
  2. Alanui
    Cotton sweater with fringes
    As low as US$363
  3. Alanui
    Woollen blanket
    As low as US$927
  4. Alanui
    Wool-cashmere cardigan
    As low as US$2,015
  5. Alanui
    Short cashmere cardigan
    As low as US$1,290
  6. Alanui
    Suicoke sandals
    As low as US$234
  7. Alanui
    Leather jacket
    As low as US$1,927
7 Products
Set Descending Direction
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