About the brand
- Heritage brand
Pauw Amsterdam has its own signature: an elegant and always luxurious appearance and feel, contrasted by military and masculine influences. Madeleine Pauw designs to inspire the individuals that wear them. She is always looking for the perfect balance between fit, design and materials. This balance should not only complement female beauty and contour, but more importantly, it should emphasise her strength.
Individually striking pieces are given depth by combining them with timelessly elegant items. Every design has the ability to be combined, which leaves endless possibilities for versatility. Pauw Amsterdam has created a style that is understated and modest, yet always fashionable at heart. The diversity within the collections leads to the possibility of shopping for both business and casual attire, as well as shopping for festive and formal occasions.
A selection of styles returns every season: amongst these classic icons are the double face cashmere coat, the cotton shirt, leather pants and the wool coat with golden buttons. Madeleine Pauw about her iconic designs: “To me, an icon is both modern and timeless in their design. Items you would like to wear every day, established with the idea to make a woman even more beautiful and strong. However, an icon only turns into an icon if she is being worn."