Sease
The story behind the brand
SEASE
Sease is an Italian lifestyle brand founded by Franco and Giacomo Loro Piana, bridging the worlds of city and nature. The brand combines refined style with technical innovation and functionality. Every piece is designed and crafted in Italy, using sustainable, high-quality materials such as cashmere, merino wool, and recycled technical fabrics. Sease caters to the modern man who values comfort, performance, and elegance, both in everyday life and outdoor pursuits. The collection includes functional outerwear, knitwear, shirts, and travel essentials, all made to last. Each garment reflects a perfect balance of Italian craftsmanship and technical precision. Sease embodies a conscious lifestyle where quality, respect for nature, and timeless style come together.