About the brand
- fashion design house
- rich materials
- traditional and experimental tailoring
With their label Odeeh Otto Drögsler and Jörg Ehrlich stand for a nowadays rare atelier tradition since 2008. ODEEH is the result of the designer duo’s pursuit of perfection and passion for their collection. Dealing creatively with different tempers brings a special tension and complexity to the collection: from the silhouettes to the range of the materials.
...read moreUncountable hours behind sketch blocks and in the atelier, many confrontations and lots of discussions of the creative team resulted in the distinctive message of collection. Drögsler and Ehrlich complete each other to become a greater picture, an overall vision of Odeeh. Brave. Creative. Eclectic. Sometimes casual. Elegant, occasionally formal, and strict. Playing with extreme silhouettes, creating a tension between traditional and experimental tailoring. The concept of ‘Old – School – Couture’ is a subtle hint, which never overrules. The manufacturing and compilation explicitly break with this elegant concept.
The combination of the single elements explore new exceptional paths. Every piece of the collection is designed to be combined, but only when the pieces are used together, the true look of ODEEH unfolds. From the first pencil stroke up to the delivery, only specialists work at Odeeh, beginning with the best weavers and silk printers of northern Italy to the production in German studios, manufactories, and master enterprises. This conscious anti‐industrialism once more reflects ODEEH’s underlying sophisticated principle.
ODEEH by Pauw Amsterdam
At Pauw we offer a varied selection of Odeeh: from supple, wide leg trousers in comfortable fits, oversized jackets in colorful materials, tops in soft rayon and shirt dresses in crispy cotton. Characteristic for every collection are the stunning colors, artistic prints and oversized silhouettes.
ODEEH Spring/Summer 2022
Odeeh's summer collection is characterized by an abundance of patterns and light colours. This collection can be described as sophisticated ease and simplistic. Controlled voluminous silhouettes, made of cotton and silk, play the main role. The casual feel of this line is reflected in the romantic creations: from dresses in different lengths and long skirts in floral prints to high shorts and easy T-shirts. Discover the ODEEH collection in our stores or at Pauw.com.
The Story Behind: Odeeh
For our ‘Behind the Story’ section, we spoke with Otto and Jörg, founders of Odeeh, about the full story of their brand. How are they doing now? Do they have any new routines during this challenging time? What do they enjoy wearing most and do they have any style advice for living and working (mostly) at home? Read along for an update of the creative label.