interviews

In this section you will find the stories behind our brands. The creators of brands such as Alanui, Odeeh, Vince and Wandler share their candid insight about their inspiration, their atelier and the people behind the brand. 


j brand

Behind the Brand

 

The best way to prolong a jean to look the same as you bought it is to wash them as infrequently as possible. find repeating the same rituals every day make my life easier and less stressful.


Mary Shoe, director and creative at J Brand

 

June 26, 2020

harris wharf london

Catch Up With

 

I find repeating the same rituals every day make my life easier and less stressful.


Giulia Acchiardi, founder of Harris Wharf London

 

June 11, 2020

Vince

Catch Up With

 

My days are calmer, but still very full. We’re constantly navigating new ways to work.


Caroline Belhumeur, creative director at Vince

 

June 3, 2020

Ailanto

Catch Up With

 

Wear pieces that make you feel unique and special.


Iñaki and Aitor, founders of Ailanto

 

May 28, 2020

Sofie D'Hoore

Catch Up With

 

Make yourself beautiful for you and your environment.


Sofie D'Hoore

 

May 20, 2020

Odeeh

Catch Up With

 

Everybody, woman or man, should have a personal kind of fashion recipe he or she lives by.


Otto and Jörg, founders of Odeeh

 

May 1, 2020

An An Londree

The Story Behind

 

We love the movement, the ‘dance’ of silk when the wind catches it and changes its patterns like the waves of the sea.


Andrea and Angelika, founders of an an londree


 

April 5, 2020

La DoubleJ

The Story Behind

 

We want to take women from Monday to Sunday, sunrise to sunset and everything in between.”


JJ Martin, founder of La DoubleJ


 

March 11, 2020

Sartore

The Story Behind

 

We are a kind of a mix of French and Italian culture.


Catherine and Françoise Sartore


 

February 28, 2020

Afroditi Hera

The Story Behind

 

I am always mesmerized by my signature silk-printed tapestries on a woman's body, waving in the windthink to be good fashion designer, you have to forget fashion.


Afroditi Hera, designer of her brand.


 

February 12, 2020

Samantha Sung

The Story Behind

 

“The core of beauty and elegance which will never change as long as we are human beings, men and women. I wanted to just follow that core elegance of style icons.


Samantha Sung, founder of her brand.


 

February 12, 2020

Pierre-Louis Mascia

The Story Behind

 

I think to be good fashion designer, you have to forget fashion. I think my interest for creations and being a creator came from my study at the Fine Arts Academy.


Pierre-Louis Mascia, designer of his brand.


 

January 24, 2020

Diadora

The Story Behind

 

Representing what we are has always been the focus of the brand, one which clearly aims to encourage a determination to be what others are not: ourselves.


Enrico Moretti Polegato, CEO and president of Diadora Spa.


 

December 24, 2019

Meher Kakalia

The Story Behind

 

By using authentic materials and fusing them with modern elements, the shoes and bags invite the wearer to incorporate ancient traditions into their wardrobe and personal style.


Meher Kakalia, designer of her brand.


 

November 22, 2019

Bananatime

The Story Behind

 

BANANATIME was initiated with the idea of effortless clothing that is comfortable, while using the best quality fabrics. We did not want luxury to be limited by occasion or gender.


Julia Mah and Naoyo Kawaguchi, the founders of BANANATIME.


 

October 3, 2019

Wandler

The Story Behind

 

“It is super rewarding to have women choose Wandler bags and shoes for that something new to add a little statement to their everyday dressing..

Elza Wandler, designer of her brand


 

September 24, 2019

Ailanto

The Story Behind

 

“Our identity is bohemian and a little retro, we find that craftsmanship and nature are always our starting points when designing a collection.

Iñaki Muñoz and Aitor Muñoz, founders of the design company


 

March 29, 2019

Sofie D'Hoore

The Story Behind

 

“When I embark upon a new collection, fabric is the starting point. Each season, I research hunderds of textiles before making the choices that will influence my designs.

Sofie D'Hoore, designer and founder of the brand


 

March 1, 2019

Vince

The Story Behind

 

“I know that many women want to be able to throw something on naturally without effort. I like that the clothes are real - you can easily put thing together.

Caroline Belhumeur, creatieve director at Vince.


 

February 4, 2019

Alanui

The Story Behind

 

“Cashmere and knitwear in general are very special to us. We are trying to improve our products using new techniques and patterns. From sophisticated jacquards to crochet and needle-punch, we are always very excited to work on new products and discover what it will look like.

Nicolò and Carlotta Oddi, founders of Alanui


 

December 28, 2018

Odeeh

The Story Behind

 

“Inspiration is really everywhere, you just have to keep your eyes open. We usually find new kick-off ideas when we least expect to find them. Nevertheless, we are very much London-addicted.”

Jörg and Otto, creators of Odeeh 

  

augustus 30, 2018

Harris Wharf London

The Story Behind

  

“Confident, comfortabale and effortlessly smart. That's how we want that women feel when they wear Harris Wharf London.

Gulia Acchiardi, designer of Harris Wharf London 

 

 

september 28, 2018