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Sofie d'Hoore

About the brand

  • heritage
  • individualiteit
  • karakter

Belgium designer Sofie D’Hoore was born and raised in an intellectual family in Antwerp. Her love for fashion started at a young age during the bi-annual trips to Paris with her mother. As her father was working in the medical industry, Sofie dutifully decided to study for dentist. During her studies, she kept on following everything that happened in the fashion industry. It might not surprise you that Sofie D'Hoore started at the Royal Academy of Fine Arts in Antwerp directly after her graduation, followed by the study Textile Engineering in Gent.

...lees meerAfter a few years of work experience at Franco Bruccoleri, the distributor who launched brands as Helmut Lang and Dries van Noten in Italy, Sofie returned back to Belgium and started building her own brand. Nowadays the talented designer has earned good reputation amongst fashion lovers. Her love for pure and simple clothing has brought her to the top of the Belgian fashion world. The hard-working designer is constantly looking for development in terms of fit, colour, and execution. It is very important to her to work with natural materials, that can be worn for a long time. Fantasy-like elements are combined with clean lines, without losing sight of comfort; Sofie's goal is to make clothes in which you can move freely. She describes her own collections uncomplicated; sophisticated styles that level with today's busy life.

Sofie D'Hoore by Pauw

At Pauw we select strong silhouettes with clean lines from the Sofie D’Hoore collection. You can always find fundamental pieces in neutral shades, such as the classic cotton poplin shirt ‘bratsk crop’ and thick cotton t-shirt ‘tia jco’ in the colours navy and white. New this season are the midi dresses ’dahna crop’ and ’delice crig’ in lightweight poplin cotton, from khaki to subtle stripes in light blue and white. To complement your outfit we offer high-top canvas sneakers, low-top leather sneakers with contrasting soles and leather belts in a range of colours. 

Behind the Brand: Sofie D’Hoore

For our section ‘Behind the Brand’ we spoke to Sofie D’Hoore, founder of her eponymous label, about the full story of her brand. How is she doing now? Does she have any new routines during this challenging time? What does she enjoy wearing most and does she have any style advice for living and working (mostly) at home? Read along for an update of the minimalistic label.

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