About the brand
- authentic brand
- sustainable manufacturing
A.G. Jeans is a premium denim label recognized for its commitment to quality, design, excellent fit and construction. All these factors together form the success factor of A.G. Jeans since its launch in 2000.
In Los Angeles, the visions of two pioneers in the denim industry came together. With ingenious washes and designs, the basis of A.G. Jeans was created by 'The Godfather of denim Adriano Goldschmied. Yul Ku is a manufacturing powerhouse in the field of drastic innovations and sustainable production. Together these two denim gurus have their own factory in California, with control over the entire process. This led to the creation of A.G. Jeans as a premium denim brand.
...Read more From the early stages of concept and design to cutting, sewing, washing, finishing and shipping the denim - all steps in the process take place in the A.G.'s integrated facilities jeans factory. This is truly unique within the fashion industry. Through its own factories, A.G. has the unique ability to carefully monitor and control the production process. In this way, the label ensures that all products are produced with a minimal ecological footprint. Innovation in environmental design, ozone technology, laser finishing, solar energy and water recycling have led to industry-wide changes and pushed the boundaries of what was possible within this sector.
Although Adriano Goldschmied’s DNA is rooted in denim, with the arrival of Samuel Ku, Yul Ku's son, as Creative Director in 2008, the brand started a transformation from an exclusive premium denim brand to a modern lifestyle concept. Since then, Samuel and the AG team have focused on seamlessly integrating complete collections that capture the true spirit of the brand: Chic. Refined. Classic. Season after season, the most beautiful washes and treatments lead to refined and classic collections with an excellent fit.
A.G Jeans by Pauw
Today, A.G. Jeans continues this mission. They do everything they can to make a difference, both locally and globally. All products are authentic in material, wash and fit. The A.G. Jeans collection at Pauw consists of iconic designs such as 'The Ex-Boyfriend Slim', 'The Prima' and 'The Girlfriend'. Discover A.G. Jeans at Pauw.