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About the brand

  • elevated essentials
  • minimalistic
  • from London

The story behind Joseph begins in 1966, when Joseph Ettedgui opens a hairdresser’s salon that soon transforms into a boutique called JOSEPH: a place in central London to discover new ideas and a curated selection of Ettedgui’s favourite designers. The first Joseph collection is launched in 1983, introducing a shift towards modernity and simplicity after the flashy 1980’s. moreCelebrated for a minimalistic and modern aesthetic, both in its designs and stores, Joseph is internationally known for items that make you feel cool and comfortable. The fresh and exciting collections feature elevated wardrobe essentials, that can be worn season after season.

Joseph autumn/winter 2022

Joseph's winter collection by Pauw Amsterdam consists of refined and effortless designs, made of luxurious materials in rich colour palettes such as old pink, warm camel and cream beige. Soft knits, elegant blouses and wide leg pants are complemented by oversized wool shirts and knitted scarfs: the contemporary collection at Pauw offers a carefully curated selection of our favourites.

The story behind: Joseph

For our 'The Story Behind' section, we spoke with Anna and Frederik, co-creative directors of contemporary label JOSEPH, about the history of the brand, their vision on sustainability and on creating a timeless wardrobe. Read the interview here.

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67 Products
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