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La DoubleJ

About the brand

  • heritage
  • individualiteit
  • karakter

The Milanese label La DoubleJ, founded by J.J. Martin in 2015, uses bold and unique patterns to create breathtaking womenswear for any occasion. The silk dresses, trousers and tops easily take you from sunrise to sunset and are therefore perfect for the modern, hard-working woman.

Los Angeles-born, but Milan-based journalist J.J. Martin started La DoubleJ as a shoppable online magazine, where fashion lovers could discover the finest vintage pieces. When she decided to use different vintage patterned fabrics to design one dress, she made the first step of turning her brand into a fashion and lifestyle label. Nowadays La DoubleJ offers printed womenswear collections as well as a homeware line with items such as ceramics, linens and glassware. moreThe collections of La DoubleJ are crafted in the finest materials, all made in Italy with the use of local, historic manufacturers. Martin’s 17 years of experience as an editor at different international fashion and interior magazines has resulted in her ability to discover hidden archives of vintage patterns at the Lake Como in Italy and turning these prints into a complete collection.

La DoubleJ by Pauw Amsterdam

The La DoubleJ collection at Pauw features mostly silk pieces: printed dresses and wide-leg trousers that can be worn during the day, but also as evening wear. The unique and bold prints come back in different styles and items: combine contrasting patterns for a daring ‘La DoubleJ-look’ or mix with plain items to give your outfit a pop of colour. Every piece is designed to wear on any occasion: wear your La DoubleJ treasure to the office, to a family lunch or to a dinner party.

La DoubleJ spring/summer 2022

For this season, La DoubleJ will continue to design pieces that are entirely made in Italy. Created from the glittering shores of Lake Como, this breathtaking collection consists of creations that are cheerful, colourful and true mood-boosters. Well-known models such as the Big Skirt and the Long and Sassy Dress have been supplemented with new, flowing blouses, printed flared trousers and the playful Choux Dress. Discover the La DoubleJ collection by Pauw Amsterdam in our stores or online.

The Story Behind: La DoubleJ

For our ‘The Story Behind’ section, we spoke with JJ Martin, the founder of La DoubleJ, for an update on her brand. More time spent in her new Milanese apartment opened doors for new routines, work processes and a different view on our world - still with a positive outlook, just like she started her company back in 2015. Read the interview here.

shop La DoubleJ

23 Products
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  1. La DoubleJ
    Poplin cotton dress
    As low as US$543
  2. La DoubleJ
    Silk palazzo pants
    As low as US$543
  3. La DoubleJ
    Silk foulard shirt
    As low as US$548
  4. La DoubleJ
    Printed Headband
    As low as US$69
  5. La DoubleJ
    Magnifico floral maxi dress
    As low as US$874
  6. La DoubleJ
    Silk maxi dress
    As low as US$727
  7. La DoubleJ
    Headband with print
    As low as US$87
  8. La DoubleJ
    Cotton shirt
    As low as US$442
  9. La DoubleJ
    Maxi dress with print
    As low as US$635
  10. La DoubleJ
    Cotton flared pants
    As low as US$387
  11. La DoubleJ
    Silk Sorella dress
    As low as US$690
  12. La DoubleJ
    Silk top with balloon sleeves
    As low as US$515
  13. La DoubleJ
    Silk shirt
    As low as US$548
  14. La DoubleJ
    Slippers with twill
    As low as US$230
  15. La DoubleJ
    Printed scrunchie
    As low as US$46
  16. La DoubleJ
    Silk Bella Dress
    As low as US$1,197
  17. La DoubleJ
    As low as US$175
  18. La DoubleJ
    Slippers with twill
    As low as US$230
23 Products
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