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About the brand

  • heritage
  • americana
  • workwear

Fortela was founded by entrepreneur and talent scout Alessandro Squarzi in 2015. Alessia Giacobino joined Alessandro Squarzi in 2020 and helped build the brand to what it is nowadays: an Italian luxury brand. Their passions come together in the brand: archive vintage and classic tailoring with some western and military references. The brand stands for the expression of a free and timeless mind – derived from experience and traveling. Squarzi’s aim for the brand was to create a collection inspired on archives of men’s vintage clothing and his clothing research around Europe, continuously growing with new additions. Giacobino took the lead over the womenswear collection and focusing on the femme style. more Fortela is focused on Italian sartorial savoir faire, the refinement of Japanese fabrics and the overall combination of fabrics, weights and cuts. The creative directors’ inspiration comes from Navajo culture, the colours of the desert, Montana’s landscapes and workwear. Denim is one of the main fabrics used, Japanese selvedge is sewn on original Union Special machines from the 1930s and 40s which Squarzi acquired for the brand’s production. The denim is used for western shirts, work jackets and jeans. Other fabrics used are wool, crafted into Navajo style jacquard jackets, and suede for western shirts and jackets.

Fortela by Pauw Amsterdam

At Pauw we offer a good range of unique pieces by Fortela. Beautifully crafted Navajo style jackets, denim and suede western shirts, straight jeans and some great accessories like distinctive Navajo belt.

shop Fortela

14 Products
Set Descending Direction
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  1. Fortela
    Wool knit coat
    As low as US$1,239
  2. Fortela
    Wool Navajo-style coat
    As low as US$1,695
  3. Fortela
    Baggy jeans
    As low as US$331
  4. Fortela
    Double-breasted coat
    As low as US$1,312
  5. Fortela
    Short knitted sweater
    As low as US$430
  6. Fortela
    Short knitted sweater
    As low as US$430
  7. Fortela
    Suede shirt
    As low as US$788
  8. Fortela
    Cardigan with jewels
    As low as US$797
  9. Fortela
    Straight jeans
    As low as US$331
  10. Fortela
    Wool jacket
    As low as US$923
  11. Fortela
    Denim Shirt
    As low as US$228
  12. Fortela
    Leather shearling jacket
    As low as US$1,654
  13. Fortela
    Straight Jeans
    As low as US$389
  14. Fortela
    Leather Navajo styled belt
    As low as US$341
14 Products
Set Descending Direction
View as Grid List