About the brand
Fortela was founded by entrepreneur and talent scout Alessandro Squarzi in 2015. Alessia Giacobino joined Alessandro Squarzi in 2020 and helped build the brand to what it is nowadays: an Italian luxury brand. Their passions come together in the brand: archive vintage and classic tailoring with some western and military references. The brand stands for the expression of a free and timeless mind – derived from experience and traveling. Squarzi’s aim for the brand was to create a collection inspired on archives of men’s vintage clothing and his clothing research around Europe, continuously growing with new additions. Giacobino took the lead over the womenswear collection and focusing on the femme style.
...read more Fortela is focused on Italian sartorial savoir faire, the refinement of Japanese fabrics and the overall combination of fabrics, weights and cuts. The creative directors’ inspiration comes from Navajo culture, the colours of the desert, Montana’s landscapes and workwear. Denim is one of the main fabrics used, Japanese selvedge is sewn on original Union Special machines from the 1930s and 40s which Squarzi acquired for the brand’s production. The denim is used for western shirts, work jackets and jeans. Other fabrics used are wool, crafted into Navajo style jacquard jackets, and suede for western shirts and jackets.
Fortela by Pauw Amsterdam
At Pauw we offer a good range of unique pieces by Fortela. Beautifully crafted Navajo style jackets, denim and suede western shirts, straight jeans and some great accessories like distinctive Navajo belt.