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J Brand

About the brand

  • premium denim
  • sustainability
  • from Los Angeles

J Brand is known for its design of timeless, classic and sophisticated jeans with an emphasis on fit and the inspiration to make a woman look and feel beautiful in her jeans.

Since the launch in Los Angeles in 2005, J Brand has achieved a winning combination of style and comfort, with its vision to create jeans that fit so perfectly it follows the contours of the body. With the introduction of the dark washed skinny jeans, J Brand was the first company to introduce the skinny silhouette trend to a global distribution level. J Brand also designs ready-to-wear collections that combine denim with luxurious contrasting fabrics while continuing the simplistic attention to detail and sensibility of the brand. moreThe collections are meant to be about the people that wear the product, which is why J Brand makes it key to remain authentic and true to their customers, while delivering inventive designs. "We are passionate in our belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate," as J Brand states. The LA based brand current focus is on innovating the most sustainable denim techniques in the world. 

J Brand by Pauw Amsterdam

The J Brand collection at Pauw features the Maria high-rise skinny, which is one of J Brand’s permanent icons, the Sallie bootcut, and many other styles such as flared, cropped and tapered jeans in different washes and finishes. Discover the collection in our stores or online at

Behind the Brand: J Brand

For our section 'Behind the Brand' we spoke with Mary Stoe, director and creative at J Brand, to ask her about how Covid-19 changed their design process, what sustainability means for J Brand and how to keep your jeans in the best possible condition. Read the interview here.

shop J Brand

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  1. J Brand
    Mid Rise Skinny Jeans
    As low as €98 Regular Price €244
  2. J Brand
    Ankle Mid-Rise Skinny Jeans
    As low as €98 Regular Price €244
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