Brioni
About the brand
- rome
- 7,000 hidden stitches in one suit
- 1945
In 1945, tailor Nazareno Fonticolo opened a small boutique on Via Barberini in Rome. It was named after the luxurious Brionian Islands (then part of Italy, now Croatia), in the northern Adriatic Sea off the coast of Italy. Like many Italian tailors at that time, they leaned heavily on British tailoring, the sovereign style of that moment....read more While Savile Row tailors were making heavily structured, military-inspired suits with strong shoulders and stiff canvassing, their Italian counterparts found that it was not suitable for the Mediterranean lifestyle. In Naples, Cesare Attolini crafted unstructured lightweight suits. In Rome, where Brioni was born, the style evolved more subtly. The English style was made comfortable, without losing too much of the British design.
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