About the brand
- excells at simplicity
- subtle branding
- orignal achilles low
Common Projects was founded in 2004 by Prathan Poopat and Flavio Girolami and is headquartered in New York City, USA while its production site is located in the Marche region in Italy. The brand operates in the luxury footwear segment and not without a reason. Before they started they were looking for a pair of premium casual shoes that were luxurious – without compromising on any timeless aesthetic.
The name ‘common projects’ is part of their shared practice of doing common projects together. Their starting point was luxury footwear – so they approached a luxury footwear manufacturer in Italy. They challenged the factory to produce a sneaker for the first time and so they did – an unbranded sneaker – the first and most popular style which serves as the base of the brand is called the Achilles. The goal was to create a comfortable sneaker that could be dressed up – bridging the gap between classic Nike and Gucci. Regardless this unbranded sneaker in the beginning – they have branded the sneaker and all shoes in a subtle way. It includes 10 stamped gold digits – the first four referring to the article number of the shoe, the next two to the European size and the final four digits indicate that style’s specific colour.
At Pauw Mannen we offer a varied collection of sneakers such as basketball sneakers and Chelsea boots – in either leather or suede.