Sporty & Rich
About the brand
Started as a mood board magazine, Los Angeles-based label Sporty & Rich has now developed into a luxurious sportswear brand. The timeless collection of simple, yet thoughtfully designed products emphasise longevity over momentary trends.
...read moreThe aesthetic identity of the Californian brand can be described as a combination between sport and luxury, clean and fun; and is basically a personal reflection of its founder Emily Oberg. Being deeply affected by her environment, she finds inspiration for the collections in everything and anything, and every design that goes into production is something she would want to wear herself.
Sustainability is an important pillar of the brand. Sporty & Rich values the earth and therefore takes responsibility to help reduce and offset the damage that producing garments is doing to our planet by partnering with environmental non-profit organisations. The collections come in limited quantities to avoid overstock and the high-quality garments are made locally, in their fabric in Downtown Los Angeles, where all knitting takes place in house. Besides, every S&R piece is made to last a lifetime.
Sporty & Rich by Pauw
At Pauw you will find an exclusive selection of matching tracksuits, T-shirts and sweaters in various colours such as off-white, navy, red. Discover the Sporty & Rich collection in selected stores or online at Pauw.com.
Behind the Brand: Sporty & Rich
For our section ‘Behind the Brand’, we spoke to Emily Oberg, founder of the sportive and luxurious label Sporty & Rich, about keeping the balance between work and leisure, her view on sustainable brands and how she finds inspiration for the collections. Read the interview here.