About the brand
- cool sneakers
- heritage brand
- made in Italy
The Italian brand Diadora has made a comeback with its Heritage line. The authenticity and success come alive again, both in the excellence and in the design. The word, Diadora, comes from the Greek, "dia-dora", which means "sharing gifts and honours". Sharing success, team spirit in competitive sporting activities, competition worthy of both team members and opponents, are some of the essential principles inherent in the Diadora trademark.
...read moreSince 1948 the lifestyle brand has been active, originally founded as an artisan’s laboratory for making mountain boots. Creativity and imagination has made the company grow, as well as continuous research into materials and constructions, constant innovation in technology and style. With a strong vision the company has become a worldwide leader in the sport, lifestyle and safety market.
Diadora by Pauw Amsterdam
At Pauw Amsterdam we have selected timeless and cool styles from the Heritage collection. This serie of sneakers brings back old favorites into the spotlight. The designs have been updated thanks to the use of very fine leather in combination with a vintage effect, which is expertly applied to the shoe. Although each piece is unique, every set of woman’s trainers in the Heritage Collection carries the charm and character of Diadora history.
Complete your look with one of the iconic pair of sneakers, especially if you like a sporty twist. The Mi Basket Used and Mi Basket Row Cut styles are available in various colour combinations at Pauw, as well as Terrena Nylon and Rave Hiking.
Behind the Brand: Diadora
For our section 'Behind the Brand' we spoke to Enrico Moretti Polegato, CEO and president of Diadora Spa. Read the interview here.