At the beginning of each season, we return to the source: Paris, Milan, and New York. The cities that continue to inspire us – through their elegance, rhythm, and contrasts – and where our collection comes to life. Here, we carefully select the finest fabrics for our PAUW designs and curate the luxury labels that strengthen our DNA. Every piece is chosen with care.

For this season’s campaign, we also physically returned to one of these cities: Paris. The city not only serves as the backdrop but also as the story itself: on the move, in transition, between casual and formal – exactly where our collection belongs. The looks come alive in the rhythm of the city.

The Autumn/Winter 2025 collection revolves around rich materials, layered ton-sur-ton combinations, and modern silhouettes. We combine high-quality fabrics such as wool, cashmere, suede, leather, and denim – textures that add depth and character to every look.

Familiar names like Dries van Noten, Alanui, Sofie D’Hoore, Wandler, Joseph, and Nili Lotan return, alongside newcomers like Chloé, Zimmermann, Tod’s, and Max Mara. And of course, there is PAUW – with carefully selected designs that transcend trends and evolve with the woman who wears them.

Welcome to a season where everything comes together: the city, the style, and the power of simplicity.