PAUW Curated Space presents: SEASE Pop-Up

Starting Thursday, November 6, our PAUW Curated Space on Van Baerlestraat will spotlight SEASE, the contemporary luxury brand founded by Franco and Giacomo Loro Piana. SEASE’s AW25 collection is available exclusively at PAUW — both in the Curated Space and online.

SEASE is a Made in Italy lifestyle brand that merges elegance with performance. With a sustainable vision, the brand creates clothing for modern life — timeless, functional, and in harmony with nature. Since its founding in 2018, SEASE has combined Italian refinement with technical innovation, crafting all garments from natural, high-quality fibers such as superfine wool and cashmere — reinvented to be water-repellent, breathable, and durable.

“With SEASE, we aim to continue our family heritage of quality and Italian elegance within a more contemporary and functional lifestyle.”

— Franco & Giacomo Loro Piana

In our PAUW Curated Space, we present a refined selection from SEASE’s menswear collection — a modern wardrobe for the man seeking authenticity, comfort, and harmony with nature. From outerwear to knitwear and tailoring, the collection moves effortlessly between city and mountain, embodying the brand’s motto: ELEGANCE MEETS PERFORMANCE.

Visit our PAUW Curated Space and be inspired by this special collaboration. The temporary pop-up is open through December 27, 2025.