Informale
The story behind the brand
INFORMALE
Wear What Matters
In the heart of Melbourne, Informale was born from a simple idea: good clothing should be honest, comfortable, and timeless. No trends, no unnecessary fuss — just craftsmanship, made from natural fabrics and entirely produced locally.
Informale is for those who seek style without stiffness. Relaxed, full of character. Made to live in, not to show off.
Informale
Made in Melbourne. Designed for real life.