SPRING/SUMmER 2025
The Summer, the season we all look forward to throughout the year. A time when rest, freedom, and relaxation take center stage, and for at least some of us, the daily routine becomes a little more flexible. At PAUW, we have sought to capture that feeling with our latest campaign, Moroccan Lights.
For the setting, we chose the grand yet bohemian Jnane Rumi in Marrakech. This house was built to embody the timeless and creative essence of Morocco, creating a unique orange glow that seamlessly complements our summer collections.
In this lookbook, you will find a variety of looks that unmistakably exude PAUW, combined with more statement pieces from different brands. We hope to inspire you and give you a taste of the warm summer glow that awaits us in the coming season.
Róhe
Kimono belted jacket
Wandler
Kate Mini Crossbody Bag
Brunello Cucinelli
Double breasted jacket
Wandler
Kate Bag
Golden Goose
Squared Jamie Sunglasses
LUXURIOUS MATERIALS
At PAUW, craftsmanship and quality are paramount. We specialize in luxurious, refined fabrics – from silk and cashmere to buttery-soft leather. These materials are carefully selected to ensure comfort, elegance, and timeless beauty.
Discover the fluid silk designs of Brunello Cucinelli, the luxurious knitted silhouettes of Alanui, and the exceptional leather used in the collections of our own PAUW brand. Every piece in our collection embodies craftsmanship and sophistication, designed for the modern woman who values quality and style.
Be inspired by our carefully curated selection and experience the ultimate luxury of delicate fabrics.
Max Mara
Vezzoso coat
Zimmermann
Gleam Belt
Extreme Cashmere
Cotton Cashmere Tanktop
Golden Goose
Straight leg wool-blend trousers
MARNI
Marni is an Italian luxury brand known for its eclectic and artistic approach to fashion.
Founded in 1994 by designer Consuelo Castiglioni, the brand quickly gained a reputation for its bold prints, vibrant colors, and innovative materials. Marni’s collections are defined by playful silhouettes and unexpected textures, making it a favorite among those who appreciate a distinctive, expressive style.
Marni effortlessly combines contemporary aesthetics with exceptional craftsmanship, making it a go-to brand for fashion-conscious individuals. Additionally, the brand has been increasingly committed to sustainability, with initiatives focused on ethical production and conscious innovation.
An essential part of our collection at PAUW is Marni’s iconic bags. From various models to unique takes on the beloved Trunk and Trunkaroo in different sizes – each season, we carefully select the finest designs that align with our vision. Marni has been a staple at PAUW for years, consistently complementing our aesthetic and philosophy.
Zimmermann
Voluminous blouse
Marni
Trunkaroo Tote bag
Alanui
Cotton wool cardigan
Max Mara
Biacco Shirt
Golden Goose
Squared Jamie Sunglasses
Nili Lotan
Braided belt
Wandler
Kate Mini Crossbody Bag
PRINTS
Irié
Embroidered dress
Guanabana
Zoe Hand Bag
La DoubleJ
Magnifico dress
Wandler
Big Kate Bag
Golden Goose
Oversized blazer
Joseph
Silk blouse
Nili Lotan
Leather belt
Brunello Cucinelli
Silk maxi skirt
Chloé
Dakota Ankle Boots - offline only
EARTHY TONES
Earthy tones, such as brown, beige, and moss green, exude warmth and tranquility. Inspired by nature and the earth, they create a harmonious atmosphere in design. These timeless colors bring balance, calmness, and a connection to nature, making them ideal for a stylish, organic, and serene look.
Zimmermann
Leather jacket
Brunello Cucinelli
Cotton tanktop
Brunello Cucinelli
Oversized blouse with monili
Antonelli
Satin maxi skirt
Aspesi
Cotton shirt
Wandler
Kate Bag
Alanui
Cashmere cotton cardigan
Golden Goose
Wool blend trousers
Harris Wharf London
Belted Wool Coat
Zimmermann
Denim blouse
Our stores are the beating heart of PAUW. Spread across the country, we have carefully and passionately created a unique and luxurious shopping experience. Each store has its own character, atmosphere, and team, bringing our exclusive collection to life in a special way. We warmly invite you to explore our items in person and experience the world of PAUW in all its facets.