3x1 NYC, pronounced “Three by One,” was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from denim’s standard weaving construction, the 3x1 Right Hand Twill. In 2021, 3x1 NYC was acquired by an Italian hub specializing in the development and distribution of high contemporary international brands.

3x1 NYC relocated its entire production to Italy, embracing the rich legacy of denim craftsmanship. The dedication to authenticity shines through in every detail, producing a denim wardrobe that evokes the essence of genuinely worn garments. Each piece is handcrafted in Italy using top-quality stone-washed canvases, a testament to their promise of unparalleled quality recognized worldwide.