SUMmER 2025
The summer, the season we all look forward to throughout the rest of the year. A time when rest, freedom, and relaxation take center stage and, at least for some, the daily routine is often a bit more relaxed. At PAUW, we’ve tried to capture that feeling with our latest campaign, ‘Moroccan Lights.’
For the setting, we chose the stately yet bohemian ‘Jnane Rumi’ in Marrakesh. This house was built to embody the timeless and creative character of Morocco and creates a unique orange glow that seamlessly complements our collections for this summer.
In this magazine, you will see various looks that unmistakably radiate PAUW, combined with more statement pieces from different brands. We hope to inspire you and take you along into the wonderful summer glow that awaits us in the coming season.
The blue blazer – a timeless classic in every wardrobe. An essential piece that is often paired with grey trousers and considered part of the standard wardrobe ensemble.
Our love for striped shirts is a recurring theme in the collection, adding just that little bit of extra character to each look. The microdesign silk tie in dark blue adds a subtle nuance and gives the entire outfit a relaxed twist within the classic 'tenue de ville.'
Kiton
Silk Tie
CESARE ATTOLINI
The masterful refinement of Neapolitan craftsmanship at Cesare Attolini has been highly regarded at PAUW MEN for many years. Each season, we present a carefully curated collection from this brand, and despite its classic appeal, they continue to surprise us.
Classics reimagined
The luxurious frivolity of Orazio Luciano is fully showcased in this look. This Neapolitan tailor makes jackets and trousers entirely by hand.
SLOWEAR
ZANONE / INCOTEX / MONTEDORO
Incotex
Casual Blouson
Incotex
Cotton Linen Chino
Sartorio Napoli
Glencheck Jacket
Tie Your Tie
Handmade Tie
SHADES OF GREEN
For years, the color green has held a prominent place in our collections. The earthy character of this color pairs excellently with various shades of grey, brown, and blue, and has certainly earned its place within the PAUW offering. Whether in a sporty overshirt or a classic jacket, this color truly comes into its own.
Zanone
Linen Cotton Chioto Cardigan
Harris Wharf London
Twill Jacket
Orazio Luciano
Glencheck Jacket
Our stores are the beating heart of PAUW. Spread across the country, we have carefully and passionately created a unique and luxurious shopping experience. Each store has its own character, atmosphere, and team, through which we bring the exclusive collection to life in a special way. We warmly invite you to come discover our items for yourself and experience the world of PAUW in all its facets.