Alanui is a celebration of Italian craftsmanship and timeless luxury, offering a unique blend of artisanal techniques and modern design. Founded in 2016, the brand's journey began with its iconic oversized cardigan a versatile masterpiece crafted from the finest cashmere. Each cardigan is a work of art, taking up to 13 hours to knit and assemble, and features vibrant patterns inspired by global cultures and the spirit of adventure.

Alanui, meaning "large path" in Hawaiian, embodies a philosophy of exploration and sustainability. The brand is committed to responsible practices, using over 50% conscious materials like recycled cashmere and organic cotton in its collections. At Pauw, you’ll find a curated selection of Alanui’s signature pieces, including hand knitted cardigans, luxurious knitwear, and statement outerwear, all designed to be lifelong companions.

Discover Alanui at Pauw and embrace a world where luxury meets sustainability, and every piece tells a story of craftsmanship and care.