Informale
The story behind the brand
Wear What Matters
Born in the heart of Melbourne, Informale was created with a clear purpose: to make honest, timeless clothing that feels as good as it looks. No trends, no noise — just natural fabrics, local craftsmanship, and effortless style.
Informale is for those who value comfort with character. Relaxed, refined, and made to be lived in.
Informale
Crafted in Melbourne. Designed for real life.