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Adriano Goldschmied

Adriano Goldschmied

The most beautiful denim, for real denim lovers.

About The Brand


Denim with a fantastic fit and excellent construction is the success factor of AG Jeans since the launch. The brand was founded by the godfather of denim Adriano Goldschmied and the iconic denim manufacturer Yul Ku in 2000. The combination of these two denim gurus and their own factory in California - with control of the entire process - has led to a premium denim brand.

What makes AG Jeans so unique is dedication to the process of the denim in their own integrated facilities. Every step, from the first stages of concept and design to cutting, sewing, laundering and shipping the goods is in the hands of Adriano Goldschmied them selves.

By running its own factories, AG jeans has the unique ability to carefully monitor and control the production process. The mission of AG is to provide quality product while pursuing corporate social responsibility at all stages. Innovation is key within the whole process. For example, sustainable fibers such as Tencel® and Modal® are used, which are entirely natural and biodegradable. But most importantly is the reduction to a minimum of water and chemicals by using Ozone Technology instead. AG is committed to making a difference, both locally and globally.

Samuel Ku, the son of Yul Ku, joined the family business after his Economic Studies. As a little kid he visited his father in the factory and was mesmerized by the whole denim process. With his eye for design, Samuel took over as Creative Director. With Samuel on board, they have built the business from exclusively premium denim to a contemporary lifestyle brand with a complete collection that reflects the true sensibility of the brand: Chic. Sophisticated. Classic.

The most beautiful washings and treatments lead season-by-season to refined and classic collections with an excellent fit. At PAUW women, Adriano Goldschmied's collection consists of iconic jeans such as 'The Farrah', 'Prima' and 'The Legging Ankle'. Discover them in our stores or online.

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