About the brand

  • denim
  • flattering fit
  • 70's inspired

Denim label FRAME was brought to life by good friends Jens Grede and Erik Tortensson in 2012 with the aim to create the perfect pair of blue skinny jeans. After both gaining experience in the world of magazines, sales and marketing, Jens and Erik wanted to go in a new direction in a branche where they knew enough about to make it work. Their consistency and clarity in combination with determination and patience made FRAME the successful label it is today. ... read more 

Bridging the heritage and quality of manufacturing in Los Angeles with European casual-wear aesthetic, the designers get their inspiration from the French way of 'dressing up casual' and style icons of the 1970s. A lot of attention and a keen eye for detail is put into every single design, without losing its unpretentious attitude. The vision of the designers is that a FRAME item should contribute to an outfit, instead of stealing the show. 

FRAME's ready-to-wear collections are loved by a major audience and are worn by virtually every successful model of today, thanks to its refined classics and American craftsmanship. The collections feature high quality jeans that add an edgy touch to every outfit and can be combined in many different ways.

Frame by Pauw Amsterdam

The FRAME collection at Pauw Amsterdam exists of several skinny jeans, designed for a flattering fit and available in different colours. Discover the new collection in store or online

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