Loro Piana

About the brand

  • renowned italian luxury
  • super fine materials
  • sumptuous cashmere

The Loro Piana family began trading wool in the early 1800s. In 1924 Loro Piana was founded by Pietro Loro Piana in Quarona, Italy. The current head is the sixth generation of the Loro Piana family working in wool and cashmere, the fabrics Loro Piana is and has always been specialized in. Read more...

LVMH has bought a major stake of the company in 2013, but the family stay present as ambassadors. It prides itself on sourcing the finest rarest raw materials the world has to offer like cashmere from baby goats in China and Mongolia, vicuña from the Andes and Merino wool from Australia and New Zealand.

The company is divided into two – one selling fabrics and the other selling garments for both men and women.  All garments are made in Italy with careful attention to craftmanship and sartorial distinction/greatness. Loro Piana has nine production sites owned by Loro Piana, all located in Italy. Thanks to its investments in raw materials and production, its continued technical innovation it has set the benchmark of the world’s finest yarns and fabrics. The company controls every stage of the production process, from the collection of the natural fibers, right down to the delivery of the finished products to its stores. Pier Luigi explains he prefers the word quality over luxury, as he thinks quality creates value. Moreover, the company excels best at the sensoriality, effortless elegance and the service and good manners that fit with those elements.

At Pauw Mannen we offer a carefully curated collection casual clothing and shoes, such as their famous Open Walk, Walk and Walk and Summer Walk.

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